Belmond Digital Content 2022/2023
Creative & Director
As part of a project for Belmond, I worked on capturing content for their social media channels, with a focus on Instagram. To align with the platform's format, all the content was shot in a 9:16 aspect ratio. While Katerina Ziemkus covered seven countries, filming with models to showcase the Belmond experience, my focus was on the Thailand and Laos properties. Our primary goal was to have a majority of photographs focusing on the properties and destinations, rather than the models. While a few shots highlighting the talents were necessary, the main emphasis was on showcasing the unique features of the properties to sell their distinct experiences. Each piece adhered to the same framework, highlighting the seven experiences offered by the hotels or the property's customer experience. Overall, it was a unique and rewarding experience...