From Campaign Platform to Execution

I turn strategy into campaigns across film, content and activation. I set creative direction, lead teams and clients, and often build the whole deck—from central idea and story to visual world and execution. I also direct films when needed. I care about the big idea and whether it survives the deck, the room and production. I zoom out to keep the whole project sharp, then zoom in on a line, frame or type. Direct, competitive, never “good enough.” Big brand or tiny brief: put me in the deep end and I’ll make the work better.