A concept-driven Creative Director. From brand strategy to creative execution. Based in Amsterdam

I get a little obsessed with a good idea. I want to understand why it works, how far we can take it, and what it takes to bring it to life.

With a background in film and years of experience across international campaigns, TV commercials and social-first content, I bring ideas from the first strategic insight to the final execution.

I've worked with brands like Tiktok, Adidas, Google, Toyota USA, Dior, NASA FDL, Samsung, FIFA and dutch brands like, Staatsloterij and Essent. Working with me comes with high standards, an eye for detail, a sense of humour and a fair amount of Dutch directness.

Along the way, my work has received an ADCN nomination for direction and a Gold Cannes Lion in Brand Experience & Activation for BVG's Mind the Gap, created with Serviceplan.