I come from film, and my work has taken me across sport, fashion, luxury and technology. I’ve developed international brand campaigns, made TV commercials and social-first content, and directed documentaries that tell real people’s stories. I stay hands-on from the first strategic insight through concept, art direction and production.

I bring high standards, an eye for detail, a sense of humour and a fair amount of Dutch directness to the work.

I received an ADCN nomination for directing Women From Rwanda. BVG’s Mind the Gap, which I worked on with Serviceplan, won a Gold Cannes Lion in Brand Experience & Activation..