I get a little obsessed with a good idea. I want to understand why it works, how far we can take it, and what it takes to make it happen.

My background is in film. I graduated from the Netherlands Film Academy in 2017, and that training still shapes how I approach a brief. I care about the details and keep pushing until the work feels right. Working with me comes with high standards, a sense of humour and a fair amount of Dutch directness.

Over the past 12+ years, I’ve worked across film and advertising, with projects ranging from Netflix’s ANNE+ to work for Nike, Samsung, Dior, Google, Toyota USA, BMW and NASA FDL.

Along the way, my work has received an ADCN nomination for direction and a Gold Cannes Lion in Brand Experience & Activation for BVG’s Mind the Gap, created with Serviceplan.