For the 2022 Beijing games, our 'Move As One' campaign enabled Team Toyota USA athletes to express gratitude to those who supported them. We created short social media assets and three longer films. Chloe Kim's film featured real-time footage from her performance, aired right after her Gold medal win. Oksana Masters's film shifted in narrative to include a congratulatory message from Team Toyota as she became the most decorated U.S. Winter Paralympian. We also highlighted Nathan Chen, a US Figure Skater Olympic Champion and Yale student. From conception to post-production, I was involved in this project. We filmed athletes in California, including a tight 5-hour window with Chloe Kim, utilizing studio shots and separate car footage. A standout moment was capturing Chloe's car on a bridge with traffic halted for drone shots. Nathan's segment used warm tones to avoid a typical spotlight approach. Each video featured authentic voices from the athletes' families for support. Adapting to Oksana's COVID-19 situation, we filmed her without direct interaction. This project was creatively fulfilling, requiring flexibility and providing joy while working with athletes.
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Toyota USA | Sitski Documentary Series
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