We set out to understand what motivates young people in the UK to shape our Galaxy Smartwatch campaign. Working with London production company Fmly, we created engaging video content filled with insights. Through a blog, in-depth research, and an unbiased focus group, we explored the digital lives and habits of UK youth, which informed our campaign strategy. The short documentary featured Galaxy Watch users discussing their views, lifestyle fit, and favorite features of the Galaxy Watch6. Participants tested the watch beforehand, providing valuable feedback on its appeal and how it fits into their lives. This video not only reveals what young audiences want but also guides our future marketing for the Galaxy Watch6, helping us connect genuinely with this important group.